Departmental Procurement

Caroline Spelman: To ask the Secretary of State for Communities and Local Government with reference to the answer to the hon. Member for Beckenham of 6 October 2008,  Official Report, columns 302-3W, on departmental procurement, what the breakdown is of the associated costs of Euro RSCG London Ltd in relation to the fire campaign.

Sadiq Khan: The breakdown of the costs paid to Euro RSCG London Ltd (and associated companies) in relation to the fire campaign in 2007-08 is as follows:
	
		
			  Breakdown  £ 
			  Euro RSCG 4D Digital  
			 Transmission costs for Fire Kills national advertising and usage fee for advertisements. 166,468 
			   
			 Press narrative for research carried out for Fire Kills advertising 5,507 
			 Radio narrative for research carried out for Fire Kills advertising 10,234 
			 Creative for campaign support materials 26,078 
			 Agency commission on Media Advertising 145,113 
			 TV production costs for Fire Kills advertising 188,845 
			   
			  Euro RSCG London Ltd 370,269